Our values

We conduct our business based on our values – integrity, and respect, customer focus, global
teamwork and innovation in marketing and excellence in execution
Since our inception, we have operated under the
Guidance of six core values:

1- We succeed through satisfied customers.
2- We deliver quality and excellence in all we do.
3-We require premium return on assets.
4-We use ethics to develop market leadership.
5-We value and empower our employees.
6- We behave responsibly as a corporate citizen